Following the 2010 and 2012 election results in California was widely encouraged to run for the chairmanship of the California Republican Party and was elected chairman on March 3 2013 Coincidentally was born in Glen Cove New York as was his predecessor Tom Del Beccaro. Modernizing: National GOP chairman comes west in search of social-media savvy A7 Carla Marinucci is the senior political writer at The San Francisco Chronicle E-mail: cmarinucci@ Twitter: @cmarinucci. On Sunday 56 of Rancho Cucamonga (San Bernardino County) becomes chairman of the greatly diminished California Republican Party which is clinging to just 29 percent of California's voters And as he moves to revive a party decimated by internal warfare that has pitted conservatives against moderates on divisive social issues insists he will not wade into incendiary matters like immigration climate change or same-sex Knows that "we have to be a party that's involved at the community level for years and years and years," Priebus said That means "getting to know folks in a genuine authentic way - concentrating on voter registration education and community events and building those relationships." Gathering the tribe It's a testament to 's pragmatic style and long resume in California politics - he was elected to the Assembly in 1990 - that he's managed to win admirers from all factions of. Served in the California Air National Guard and graduated from California State Polytechnic University Pomona (Cal Poly Pomona). There are "more than enough people to engage in policy discussions," said in a recent interview in the offices of California Strategies the Sacramento lobbying firm where he is a partner "I'm going to do the boring time-consuming labor-intensive below-the-radar-screen work that has not been done for a. Republican National Committee Chairman Reince Priebus who joined last weekend at an outreach event for Asian voters in Los Angeles said the incoming chairman is clearly "committed to growing the party and raising the funds necessary" to getting it back on its feet in California He said the challenges and the GOP face "are a little more magnified in California but are very similar to the issues we have as a country in presidential elections." He was elected to the Assembly in 1990 to represent San Bernardino County's 65th District and was re-elected from the 63rd District in 1992 and 1994 When term limits forced out of the Assembly voters elected him to the State Senate in 1996 with 58% of the vote He was re-elected in 2000 with 59% of the vote retired from the Senate in 2004 due to term limits considered running for the State Board of Equalization in 2006; however he decided not to run against Michelle Steel the eventual victor. Gop strategist Joel Fox said Republicans hoping for a comeback have been begging for years to take over the party And he's among many who suggest that should he succeed at what many still see as an impossible mission would be a leading candidate for the governor's seat "I'm sure at some point when he's comfortable and established he will think about running for office," Fox said says that his new post will keep him plenty busy And when that is over he adds "I'm not running for anything -.
Former state Senator poses for a portrait March 1 2013 in Sacramento California Former state Senator poses for a portrait March 1 2013 in Sacramento California.
Yet in a state where Democrats hold every statewide office and majorities in both houses of the Legislature - and appear to be strengthening their hand - says renovating the GOP could take at least six years That's a lifetime in politics assumes the chairman's job as national polls show the Republican Party's image at an all-time low In a recent Pew Research poll more than two-thirds of respondents said they believe the party is out of touch with the American public and more than half said the party is "too extreme." Tea Party Express co-founder Sal Russo says has managed the "critical component" in California GOP leadership: "He has had almost unique ability to keep the grassroots and the donors both engaged and active." He's always understood that "the cardinal rule of politics is you unite your friends and divide your enemies," Russo said Jon Fleischman who runs the state's most influential GOP website said recently " will have a lot on his plate but he will bring a lot of gravitas to. "he's a big step in the right direction," agrees former state Sen Tony Strickland who recently lost a House race to Democrat Julia Brownley in Ventura County "I have the utmost respect for him We're looking to professionalize the party - and we're lucky he's willing to take the position." Strickland says was prescient as a party leader able to "see the wave" of Latino voter impact redistricting and other trends. Veteran California politician faced dozens of difficult challenges as GOP leader in both houses of the Legislature Starting next week the pragmatic who has built a reputation as "the adult in the room" of California politics will face a new set of problems. Longtime observers of the GOP in California where the party holds just 15 of the 53 House seats say that Brulte's attempts to revive the flagging donor base and bulk up its grassroots membership will be tough Among his challenges: erasing about $800,000 in debt bulking up the campaign war chest and making the party more attractive to Latino voters a tough mission given lingering bitterness that dates back to Republican Gov Pete Wilson's support of Proposition 187 a ballot measure denying state services to illegal immigrants.